The search for talent has become a frantic race in Switzerland. By 2025, nearly 340,000 positions will remain unfilled. This figure could rise to half a million by 2030. In this competitive landscape where giants offer huge salaries and attractive conditions, how can your company stand out?
The emphasis on employee experience
Airbnb excels at creating a strong employer brand. Beyond the traditional benefits, Airbnb promotes a corporate culture that fosters creativity and innovation. This attracts talent who are inherently drawn to environments where their ideas are valued.
Similarly, Salesforce stands out by emphasising equality and diversity. Their commitment to pay equity and inclusion attracts talent committed to broader causes.
The power of compelling storytelling
Starbucks doesn’t just offer jobs. They weave a story where employees are an integral part of the Starbucks family. By highlighting opportunities for advancement, training and benefits, they attract talent looking for an environment where they can grow.
Google, meanwhile, is involved in large-scale projects, but it is above all their working environment – fun spaces, unique benefits – that attracts curious and innovative minds.
Similarly, EPFL doesn’t just promise an exceptional academic environment. They prove it by emphasising collaboration with industry and real-world projects. This approach attracts academic and practical talents eager for hands-on learning and application.
Assess the health of your employer brand
Your employer brand is the soul of your company. Want to know if your employer brand resonates with top talent? Our quick online quiz is designed to assess the temperature of your employer brand. It will guide you in identifying strengths to capitalise on and areas for improvement.
Your employer brand is not just a promise. It is the reality of what you offer your employees. Join us to strengthen your employer brand and attract the talent that will shape your future.
This quiz is the starting point for a more robust employer brand tailored to your specific needs. Embark on this journey and build an employer brand that attracts, inspires and retains the best talent.
