Employer branding: a crucial topic in today’s economy

Humanys Solutions appeared in the latest issue of Bilan magazine, specifically in the special Smart Media supplement on page 17. In this article, our Director, Stéphane Gigon, outlines the services offered by Humanys Solutions to support the development of your employer branding.

The current demographic crisis has led to an imbalance in the labour market, where the number of job vacancies far exceeds the number of available candidates. Companies that neglect their employer branding risk suffering in terms of employee retention and attractiveness to new talent.

Humanys supports SMEs in building a strong and attractive employer brand, which is essential for their long-term success in a competitive labour market. In addition to SMEs, Humanys offers personalised services to individuals to help them build a solid professional development plan, facilitate their career transitions and make informed decisions.

Our approach is based on a process of continuous improvement. After an in-depth audit, we work with our clients to define priority areas for investment. We focus on online presence, the recruitment process, work-life balance, and corporate values and culture, all of which are key elements in ensuring organisational consistency and sustainability.

Humanys’ HR experts have in-depth, objective expertise in best HR practices. Their thorough analysis of the HR audit results enables them to recommend relevant actions to address the gaps identified and to bring a fresh, objective perspective to the issues encountered.

This specialised and objective approach enables our clients to increase their efficiency and focus on their core activities, while ensuring the optimal management of the action plan resulting from the HR audit.

You can find the full article here: https://issuu.com/smart_media/docs/2404_bil_jug_smart_employer?fr=xKAE9_zU1NQ

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