At a time when attracting talent is becoming increasingly challenging, building a strong employer brand is the only way to stand out. Who better than your own employees to promote your brand? They have the ability to share the most authentic stories and inspire others to join the team.
How it works
To use employees as brand ambassadors, start by encouraging them to share their day-to-day work online. You can select a few motivated individuals and make this project an essential part of their job. Alternatively, identify employees who are already active on social media and invite them to share even more content.
To make this easier, create interesting programmes that allow your employees to share content easily. For example, set up a platform where employees can share the latest charitable achievements with a single click, or develop digital certificates that your employees can share after each internal training session. Also, organise training sessions on personal branding to show your employees how to develop their network while promoting the employer brand.
The options are endless; just choose what works best for your business.
The benefits for the business
Internal ambassadors allow your messages to resonate within their community, providing greater visibility. You benefit from an additional audience and improve the reach of your messages thanks to their authenticity, sincerity and credibility, which can attract passive candidates. What’s more, your employees will be more inclined to buy into the company’s messages when they are relayed by their own colleagues.
Employee advocacy can also strengthen the sense of belonging within your company, thereby increasing the commitment of your teams. Finally, this approach helps reduce the costs associated with marketing and communication activities.
A necessity
In 2024, there will be no choice: integrating internal ambassadors into your employer branding strategy will be essential. If you don’t know where to start, we’re here to help. Don’t miss out on the opportunity to turn your employees into true ambassadors for your brand!
